Building engagement: internal copywriting for the Cabinet Office
WHY The Cabinet Office wanted to save money by turning its internal ezine into an online news service. I worked with an agency to develop a new homepage and wrote all the content.
WHAT THEY SAID In a survey, three quarters of people said that the copy was pitched at the right level and two thirds said the news service made them feel engaged and connected. Use of the online discussion board also went up by 300%. For samples, get in touch.