From technical to tangible: core message, tone of voice and writing for the Future Work Centre
WHY The Future Work Centre aims to bridge the gap between high-quality research about people and work, and everyone it’ll help – from HR professionals to the public. I worked with them to develop a focused, engaging message and tone and applied both across their communications.
WHAT THEY SAID ‘Claire’s taken a complex concept and translated it into something that’s tangible, meaningful and sounds like us. Her work has influenced how we write, and
with one prospective client describing our brochure as a “page-turner”, it’s helping us to stand out, too.’
Claire Rahmattalah, commercial director, Future Work Centre