Getting a debate going online: 'Do financial incentives help or harm?' PDF for Hay Group
WHY My mission at Hay Group was to raise the profile of its reward practice. One way I did this was to create a mock 'debate', in which two characters made the case for and against financial incentives. I then posted it on LinkedIn and hid behind the sofa.
WHAT THEY SAID The post kick-started a lively debate, with comments from experts around the globe. A great way of opening the door to conversations with new prospects.